|
|
|
 |
| |
| Thirty-two
percent (32%) of U.S. companies currently use merchandise and/or
travel to motivate consumers, company salespeople, dealers,
distributors and non-sales employees. Of those: |
|
| • |
|
64%
use incentives for increasing sales by targeting sales management
and internal/outside sales forces, dealer and distributor personnel,
and independent sales representatives. * |
|
| • |
|
62%
use incentives for non-sales employee rewards. * |
|
| • |
|
44%
use incentives for consumer-based promotions.* |
|
|
| More
than 53% of U.S. corporations with more than 1,000 employees
incorporate incentives into their budgets. |
|
| • |
|
15% have used the Internet for motivational programs. *
|
|
|
| Annual
investment in incentives in 2001 was $26.9 billion, up from
$22.8 billion in 1997. |
|
| * |
|
Source: The incentive Federation's "Study of the Incentive Merchandise
and Travel Marketplace," December 2000 |
|
|
 |
 |
|
