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Creative
communication elements are key to the success of any performance improvement
initiative. Clear and targeted communications will help translate
corporate goals into participant goals by relating the opportunity
for personal reward to the performance that must be accomplished.
A successful communications campaign will inform each participant
regarding:
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What
they are supposed to do (the performance goal or objective)
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How
they are doing against their goal (feedback against performance) |
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What
they are going to gain from their extra performance (positive
reinforcement in the form of rewards and recognition) |
Creative
communications help build anticipation and sustain the momentum of
a performance improvement initiative. Program themes and logos become
an integral part of the program and are constant reminders it is taking
place.
EIM's in-house team of marketing professionals create communications
campaigns targeted to specific audiences, handling every detail from the
program launch to on-going communications. EIM manages graphic designers
and printers to create unique and effective communications to participants.
Our marketing team utilizes print, interactive media and the web to
communicate with participants.
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| Click to visit our portfolio site to see varying examples of how EIM uses creative communications in a performance improvement initiative. |
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