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| Large
International Automobile Manufacturer: Dealer and Sales
Manager Luxury Travel Incentive |
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Dealer
Principals
Sales Managers |
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client, a large Automobile Manufacturer of a luxury and
traditional brand of cars and trucks, wanted to reward
dealer principals and sales managers for meeting corporate
sales objectives with a top of the line incentive travel
experience. |
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EIM
and the client developed two award programs, a dealer-based
incentive program and a sales manager based incentive program
for two separate three-month periods. The winners had the choice
of a luxurious travel destination or a cash/debit card option.
The client tracked sales, generated program reports, registered
participants, and compiled program winner lists via a fully
interactive, multimedia incentive portal. The incentive portal
houses all of this company's incentive websites.
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Program
Overview
EIM's involvement in both programs included: |
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Destination research, selection, and fulfillment |
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Program communications including: Campaign Theme, Branding,
Announcement Piece, Follow-Up Promotions |
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Program
Website: Online Enrollment & Online Reporting |
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Communications |
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Debit Card |
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Travel |
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Web Reporting (Campaign and Travel Winners) |
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Program Administration |
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