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| Major
Full-Service Telecommunications Company: Debit Card Rewards
Program |
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Sales
Employees
Sales Support Employees
Call Center Representatives
Authorized Distributors/
Outside Agents |
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telecommunications company wanted to move beyond the traditional
sales incentive program and establish a program that could
be integrated throughout the company and its sales channels,
to create a performance culture that permeated the organization.
They also wanted a vehicle through which they could communicate
and reinforce their annual corporate objectives to all
of their channels. |
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The
program is themed and has a new logo every year to integrate
with current corporate objectives. Multiple award vehicles,
including merchandise and group travel, are used to make sure
all areas of the company are aligned with the corporate objectives.
Debit card is the award vehicle of choice across the entire
enterprise.
Program
Overview
Award opportunities include Group Travel for top performers,
debit card points, and individual incentive travel. |
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Program participants have the opportunity to earn the
top performer trip based on performance. |
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Program participants earn the trip based on annual sales
performance rankings, as well as allotted wild card trip
slots. |
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Program
participants earn debit card points throughout the program
year via contests and promotions for sales of specific
products and services. |
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Debit card points are earned in short-term products promotions
and contests. |
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Extensive program communications have been used to communicate
the corporate objectives. The communications include:
Four-color printed announcement, Multimedia CD-Rom, Posters,
Post Cards, Ceiling Danglers, Monthly and quarterly promotional
performance statements. |
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A fully interactive, multimedia web site contains electronic
performance statements, top performer trip information,
program rules, debit card account statements/transaction
details, web-based shopping mall, and other program resources.
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Communications |
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Debit Card |
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Program Management |
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Group Travel/Web-based trip registration |
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Incentive Portal Application |
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Web Reporting and Administration |
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Merchandise/Award fulfillment |
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Annual program survey |
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Quarterly debit card usage statistics |
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ROI calculations on short-term incentive promotions |
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The
program has consistently exceeded the client's expectations.
Through survey feedback as well as client contact feedback,
we know that program participants are extremely satisfied with
the versatility of the debit card because it is accepted anywhere
Visa is accepted.
Turnaround time for deposit of award points is significantly
improved compared to the services that were offered by previous
incentives vendors.
The breadth and quality of services offered by EIM is unparalleled
by previous incentives vendors.
A comprehensive website, including real-time bank accounts,
destination information, and trip rankings are excellent resources
for participants. Participants enjoy the flexibility of being
able to access this information on the web whenever they want.
Client has awarded the program to EIM
for four consecutive years, and has just signed an LOA to partner
with EIM on their sales incentive programs through 2006.
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