Industry
Automotive

Program Type
Sales incentive

Situation Overview
Client wanted to create an exclusive program for top performing dealers that would recognize and reward them for exceeding challenging sales objectives. Additional requirements included the need to increase customer satisfaction scores and continue to enhance relationships between the client and its dealer partners.

Solutions
A unique, upscale incentive program motivated dealers to strive for one of six exclusive travel awards. Creative print materials along with Flash-based emails were created to sustain dealer enthusiasm. A custom website was created to facilitate program enrollment and administration. State-of-the-art online reporting was developed to provide 24/7 feedback, encouraging dealers to track their progress toward program objectives.