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Automotive Sales Incentive Case Study
 
Flexible Incentive Applications

Industry
Automotive finance and insurance

Program Type
Sales incentive

Objectives
Build a user-friendly incentive management and reporting system
Increase sales of finance and insurance products

Situation Overview
Client needed to increase sales of finance and insurance products through its dealership network and create an effective way to track and report contract sales to determine winners for various regional incentives.

Solutions
A new reporting system was built to support regional and field office incentive activities. The system allowed regional managers to configure incentives based on local market conditions. The managers chose which parameters to apply, including product lines, program start/end dates, award point values and special bonus opportunities.

Results
Ease of setup and flexible reporting capabilities resulted in 100% usage.
Up to 70 different incentive programs operated at the same time.
Sales increases varied by incentive and ranged from 7% to 25% based on product line.