Situation Overview
With the end of the fiscal year approaching, the client needed an incentive tool to boost finance contract sales.
The goal was one million contract sales before the end of the fiscal year – an amount never before attained.
Solutions
An online Spin&Win game was developed that offered randomized merchandise and individual award payouts for every “X” contracts sold above a minimum objective. Award values ranged from $50 to $10,000. The program ran over a nine-week period and included an audience of 1,200 managers and their selling teams, broken into competitive groups. The more finance contracts sold, the more game plays earned. Communications included a printed announcement brochure and nine Flash-based follow-up email messages. A customized website featured program
enrollment, game playing, participant bank account, award catalog/ordering and management reporting functions.
Results
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The objective was exceeded by 8,000 contracts.
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The program generated a return on incentive investment of over 220%.
