Situation Overview
Client sought to establish an incentive program for employees to reduce demand for employee parking spaces
and to eliminate an annual $250,000 state non-compliance fine. An added benefit to this program was the
promotion of a healthier, earth-friendly lifestyle. Alternate methods of transportation were suggested including
carpooling, bike riding and walking.
Solutions
A fully automated and paperless
incentive process was created to
reward associates for behavior changes
during their daily commutes. Employees
earned points to be redeemed for
merchandise awards and personal
travel. The system featured a website
with a monthly online claiming process,
individualized point bank accounts and
an awards catalog/ordering portal.
Communications included email
notifications and updates.
Results
•
A total of 31% of eligible associates participated, opposed to the original estimates of 7% to 10%.
•
Parking space demand was reduced by 6%.
•
The annual $250,000 non-compliance fine was eliminated.
