Finance and insurance | Case Study


		EIM in the News \| Careers

Agent Incentive

Industry
Finance and insurance

Program Type
Sales incentive

Objectives

•	Increase sales and profit year over year

•	Heighten independent agents’ awareness and attention toward products

Situation Overview
Client sold products exclusively through independent insurance agencies nationwide and wanted to position its products as the products of choice with these agents. A luxury travel award was offered when agents met a predetermined level of productivity.

Solutions
A point-based award system was established based on policy sales to earn agents a free luxury international trip or cruise. To win, qualifying agents must have shown a profit for the past two out of three years or have a cumulative profit for the three-year period. Communications included printed materials and a website.

Results

•	Many agencies have achieved continued success in this program allowing them to participate in a yearly luxury travel award.

•	The increase in sales allowed the company to offer a second-tier travel award for newer agents based on a different set of criteria and award value.